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Google’s Focus Is on NFC; Apple’s Focus Is on Bluetooth

Google has been heavily focused on NFC from the beginning

Google has been heavily focused on NFC from the beginning and it didn't add platform support for BLE until the release of version 4.3. Lot of the apps that rely on BLE couldn't release the apps for Android phones. Some Android OEM vendors recognized the need and rolled out their own implementations. Google finally listened to the demand and made it part of Android 4.3. But Google has continued to push on NFC and rolled out the NFC-based Android Beam in Android 4.0.

Apple has avoided NFC, and all the rumors about NFC getting added to iPhone 4 and iPhone 5 are turned out to be false. Instead of NFC, Apple worked on alternatives using Wi-Fi and Bluetooth. During the introduction of iOS 7′s AirDrop at WWDC in June, Apple's mobile development chief Craig Federighi said, "There's no need to wander around the room, bumping your phone," referring how NFC phones need to be very close to transfer the data. As stated on Apple's website:

AirDrop lets you quickly and easily share photos, videos, contacts - and anything else from any app with a Share button. Just tap Share, then select the person you want to share with. AirDrop does the rest using Wi-Fi and Bluetooth. No setup required. And transfers are encrypted, so what you share is highly secure.

At WWDC in June, Apple quietly announced iBeacon, one of the more prominent features of iOS 7. Craig Federighi, Apple's senior vice president of Software Engineering, mentioned nothing about about it in the keynote, and Apple hasn't provided any details about it; it was only seen on one slide in the WWDC keynote.

Nor did Apple say anything about it during the iPhone event Tuesday. But I'm sure this is going to be a big deal, and startup companies like Estimote agree, announcing its support for Apple's technology Tuesday and releasing this demonstration video. Why is that so? For a couple of reasons: it opens a door to new set of applications such as indoor maps and in-store marketing, it makes the internet of things a realty and it might kill NFC (near-field communications), the wireless technology most linked with mobile payments. Apple is betting on Bluetooth Low Energy (BLE) powered iBeacon to rival NFC payments. Paypal already announced Paypal beacon which is similar to iBeacon.

PayPal Beacon is a Bluetooth Low Energy device to connect to a customer's PayPal app when they enter a store. With one vibration or sound on your phone, you'll know you're checked in. And when you're ready to make a purchase, all you have to do is say you're paying with PayPal and the transaction is automatically completed: no cash, cards, taps, or signatures required-all hands free.

For more details on  iBeacon and BLE, read my Gigaom article here.

Original post http://www.eraoftera.com/2013/11/googles-focus-is-on-nfc-and-apples.html

More Stories By Hari Gottipati

Hari K Gottipati is a software professional, consultant, speaker and freelance writer who specializes in Java, mobile computing, cloud computing, virtualization and Ajax. Proven Java enterprise lead, competitive analyst, technical architect and loves coding. Expert in analyzing market landscape for startup ideas and molding them into successful products with the technical/competitive advantage. Regularly writes for Syscon media, O'Reilly publications and his quotes can be often found in various technology news/magazines. Well known blogger and his blogs can be found at sys-con.com, onjava.com and xml.com. Speaks at various events on latest technologies including Mobile, Cloud computing, Ajax, Web 2.0, Web OS and of course Java. Hari serves on technical advisory board for various small to medium size companies where he provides technical vision for the future. Worked for many wireless startups, as well as big companies including Yahoo, Travelocity, and Motorola. Passionate about technologies and spends most of his time exploring bleeding edge software technologies.