Use of Cloud Computing and Virtualization in the Time of Recession

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In a recent post by Stacey Higginbotham at GigaOm, she said "I came to the conclusion that Amazon’s willingness to share information would help vendors plan ahead in time for them to shift or expand beyond EC2 or other Amazon products".

Are you kidding me? Amazon Web Services is a company that bases their business on others who build their own businesses on Amazon's Infrastructure, yet doesn't have partner program? AWS appears to have a complete lack of interest for the ongoing success of their bread butter developer eco-system. It is a joke to say they give "time to shift". Shift to what? A business model that doesn't compete with AWS directly?

I don't mean to pick on Amazon, they've done more for moving the cloud communuty forward then just about anyone. But come on, it's been more then 7 years since Amazon launched Amazon Web Services yet they still don't have a partner program in place. Is the reason because they don't believe they need any? This seems completely contrariety for an application service provider who focuses primarily on others who develop applications on their services.

Thnk about it, AWS focuses on software developers, so why doesn't Amazon publish a product road map? I think the answer is clear, they're iterating based on what works for their ecosystem. A kind of massive market research tool. Why publish a roadmap that tells the world your plans, thus limiting any potential for users to try out potential future "AWS" revenue avenues? Sure some may point to their super secret "technical advisory board" only available for their top customers and contributors. An advisory board who's first rule is "it doesn't exist". At the end of the day, AWS can't just give notice that they're going to compete with you, they need to give more transparency by publishing a roadmap at least 6 months out. 300,000+ users need to demand this.

It's time for AWS to get a partner program in place and get a clear product roadmap. Enough said.

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More Stories By Reuven Cohen

An instigator, part time provocateur, bootstrapper, amateur cloud lexicographer, and purveyor of random thoughts, 140 characters at a time.

Reuven is an early innovator in the cloud computing space as the founder of Enomaly in 2004 (Acquired by Virtustream in February 2012). Enomaly was among the first to develop a self service infrastructure as a service (IaaS) platform (ECP) circa 2005. As well as SpotCloud (2011) the first commodity style cloud computing Spot Market.

Reuven is also the co-creator of CloudCamp (100+ Cities around the Globe) CloudCamp is an unconference where early adopters of Cloud Computing technologies exchange ideas and is the largest of the ‘barcamp’ style of events.